city of chicago re-brand
A school project to comprehensively re-brand the city of Chicago. We started this process by defining a target audience and creating a brand strategy. This brand is defined as bold, colorful and professional. It represents the city's diverse and passionate energy. After the logo, stationery, street banners, website, and web banners were established, a detailed brand manual was created to outline the Chicago brand for further applications.
© 2016 Mikenna Sarabia